Objective: Revitalize the image of traditional department stores within the older millennial market through innovative, and personalized experiences.
Outcome: Engineered a multi-layered department store model focusing on category-specific immersive experiences. Each level was curated to promote customer interactions such as 'immersion', 'dwell', 'exploration', 'purchase', and 'socialization' through engaging interactive displays.
Within an expedited timeframe of 6 weeks, our team conceptualized and developed this environment. The resulting concept, 'LifeTique', was proudly showcased at the 2018 Future Store East Conference.
