Objective: To strategically elevate the visibility of a rebranded SKYY launch and ignite interest in the product, targeting existing vodka consumers and adventurous optimists while promoting SKYY’s footprint beyond the neighborhood bar
Outcome: The creation of a digital and physical ecosystem designed to captivate and engage customers throughout their decision-making journey and educate and support trade for increased awareness and trial of SKYY.
Objective: Elevate the prominence and year-round adaptability of Campari Negronis by enhancing buy-in and menu presence, fostering continuous brand recall and relevance.
Outcome: An intuitive, multifaceted set of solutions targeted at both trade and consumer sectors, designed to simplify and amplify the integration and appreciation of Campari Negronis.
Objective: Undertake a comprehensive revamp of the current retail application, integrating superior UX methodologies, embodying the brand ethos through consumer-centric approaches, marketing novel features, and elaborating on all aspects of XFINITY offerings.
Outcome: Successfully delivered an aesthetically pleasing, well-structured, and feature-rich app redesign that promotes ease-of-use and enriches user engagement.
Objectives : To solidify Aperol's position as America's top daytime drink through strategic distribution, innovative marketing during the peak summer season, and an all-encompassing selling solution that broadens consumption beyond seasonal boundaries. A commitment to trade education on the growing Amari and Aperitivo category, alongside the implementation of a spritz certification program, aims to enhance understanding and cultivate customer preference.
Objective: To effectively harness the influence of Revlon's ongoing 'Live Boldly' campaign in amplifying sales volume at major retailers, CVS and Walmart, using TPN's proficiency in consumer packaged goods and retailer industry.
Outcome: We developed a House of Bold platform for community building, consumer engagement and product discovery.
Objective: To enhance the financial engagement of millennials by offering a personalized and interactive banking experience tailored to their unique demands, lifestyle preferences, and financial aspirations.
Outcome: We developed a cutting-edge, customer-centric banking experience that redefines traditional financial advisory. The solution transformed banking into an integrative life planning and coaching service, that focused on value and immediacy, while accommodating their unique personal experiences.
Objective: To develop an effective communication strategy that succinctly presents the extensive features of the X1 Entertainment Operating System, optimizing the use of frequency and brevity in messaging according to retail best practices.
Outcome: We designed a modular system that allows for customized X1 playlists for each zone, giving the impression of a seamless video. Moreover, we crafted diverse content and promotions for all XFINITY retail centers (ranging from legacy to flagship stores), utilizing an array of production techniques including stop frame and 3D graphics.
Objective: To formulate a creative platform and digital strategy with the aim of broadening Ulta's market share and expanding its financial influence among the Hispanic millennial demographic.
Outcome: Harnessing extensive consumer insights and data, we constructed multiple integrated, comprehensive customer journey experience
Objective: Our main goal was to transform the perception of bathtime from a mundane task into a cherished ritual through the execution of a worldwide shopper strategy and a channel activation plan under the umbrella of the "So Much More" campaign.
Outcome: As part of our strategy for the global launch, we devised a comprehensive retail message map including brand square suggestions. The blueprint of every square played a crucial role in guiding the creative development across different markets.
Objective: To strategically reposition Bank of America as an indispensable growth partner for task driven small business owners.
Outcome: Created a Growth Hub, equipped with innovative tools and bespoke expertise tailored to meet their dynamic and time-sensitive business needs and long-term planning.
Objective: Leverage unique insights from low-to-moderate income (LMI) communities to reimagine and redefine the banking experience in a manner that authentically illustrates Bank of America's (BofA) commitment to its community.
Outcome: The end result was a more inclusive, accessible, and community-centric banking center designed for individuals, and their families as well.
Objective: Develop cohesive objectives, strategies, and programs to win online and in retail spaces.
Outcome: We innovated adaptive creative strategies informed by customer insights and behavior, optimizing them to cater effectively to major retailers. Additionally, we measured Amazon performance and practiced agile marketing tactics.
